What Do Franchises Owe Communities?

By Sean Comerford

Member, Board of Directors

Our connected world makes it a wonderful time to be a sports fan.  Information at our fingertips allows us to follow nearly whichever sport we like from the comfort of wherever we might have an internet connection for our smartphone.  Accordingly, fanbases can be developed anywhere in the world, not just in the communities in which sports teams operate.  Under the circumstances where a team can theoretically be financially sustained by outsiders, what moral duty do franchises owe the surrounding community? 
 
Fans are observing a case study in real time as the Oakland Athletics face backlash with their intent to leave the Bay Area for Las Vegas.  This is not to say that the citizens of Nevada do not deserve the highest level of baseball:  the Vegas fanbase is one of the most passionate as witnessed by teams such as the NHL’s Vegas Golden Knights, the WNBA’s Las Vegas Aces, and the NFL’s Las Vegas Raiders (the latter of which also came from Oakland).  But the A’s seem to be almost treating Bay Area residents with contempt, serving up a horribly noncompetitive squad and dismissing fans’ attempts at “reverse boycotting,” defined as filling stands with fans to make their displeasure with ownership (and their support for the franchise) known. 
 
At the same time, while sports can be accessed worldwide with the help of apps, the live product seems anecdotally more inaccessible to the average fan in the United States.  Tickets to games are outrageously expensive, and price-gouging is running amuck with the food and beverage choices.  Taking the entire family to a game is a once-per-season event at most.  Promotions for inexpensive tickets to weeknight games have been relegated to last-minute ticket resale platforms in recent years. 
 
While recognizing that professional sports are businesses run for profit, is there a point at which this pursuit becomes counterproductive because local fans become alienated?  Does this also cause new fans (like young people or families) to not be created?  If we agree that sports have the power to shape young lives for the better by imparting concepts like sportsmanship and fair play, is it good for professional sports to become ever more inaccessible or for franchises to pull up stakes and move at the expense of long-suffering but loyal fans?  Expecting corporations to cut profit margins voluntarily in the name of accessibility is perhaps naïve at best, but it may behoove them to do more to make their product accessible to the local community of fans from which they draw their goodwill and, ultimately, their value.