Directing the Narrative

By Jack Furlong

Founder/President/CEO

It was doubly late:  late on a Wednesday night in late August when I went to my favorite watering hole to relax before calling it a night.  The radio that was on throughout the restaurant caused the television sets above the liquor bottles to be muted, leaving me with only the away video feed (no audio) for the game between the visiting Arizona Diamondbacks and the host Los Angeles Dodgers.
 
Diamondbacks first baseman Christian Walker was at bat when home plate umpire Alex Tosi called a strike.  Using the inaccurate graphic box that simulates the strike zone for visual context, the pitch was outside; it was a two-seam fastball that purposefully started outside the zone and sunk back towards the plate, but it was probably two inches away from the outside corner as denoted by vertical line superimposed on the screen.  Tosi’s strike mechanic triggered displeasure from Walker.
 
Shortly thereafter, Walker grounded out.  When the camera panned back to Walker putting his batting helmet away in the dugout, he was still yelling at Tosi for that call.  Walker then slammed his batting gloves against the wall, shook his head again, and planted himself against the dugout railing overlooking the field.  His eyes were fixated solely on Tosi as anger and displeasure emanated from every orifice on his head.  The sweat that glistened on his bald white scalp wanted to turn into steam or smoke simply to escape the awkward tension, like a scared child that didn’t want to be around an inappropriately angry parent.
 
The camera would switch back to its normal angle in centerfield to televise each pitch, but the ten seconds of downtime in between each subsequent pitch would be filled with another shot of Walker.  Without hearing the audio, I began to wonder about the impetus that would require the camera to continue its intent focus on Walker following his routine groundout.  Was a director at the network controlling the broadcast and barking orders to keep focusing on Walker, encouraging the commentators to speak in favor of Walker and against Tosi?  Or were the Arizona broadcasters going on an anti-umpire tirade that led the director to simply follow their voices with the appropriate visual shots?  Regardless of whether control belonged to the director or the broadcasters, the schtick became saturated, causing me to silently beg the broadcast itself to focus on to the next batter and forget about Walker’s plate appearance.
 
The raging testosterone fueling Walker’s reaction became secondary to the fanning of the flames being done by the technicians controlling the video telecast.  Even without audio, I was being told by the moving pictures to focus on Walker’s frustration and empathize with him, which might then manifest into a detesting of Tosi and perhaps all umpires.  I wondered if there was a subconscious protocol being implemented by the director to truly influence the feelings and emotions of the viewers in a way that elevated one party on a pedestal and demoted another for the purpose of gaining ratings and revenue.
 
I considered myself lucky that I had the ability to abduct such information; the average viewer (especially with alcohol introduced into the equation) probably would never reach the same conclusion without being lectured.  But the entire ordeal points to the potential that the media wields to control the narrative of the public.  A simple repeated visual focus on an angry ballplayer yelling at an umpire, even without audio, can influence the way people feel, usually by invoking anger or a general uneasiness that points to conflict rather than resolution.
 
We may not be able to control what is put in front of us as we try to watch a game.  After all, the media truly can control the narrative, regardless of whether the context is sports, politics, business, or anything else.  But we do have the ability to consciously recognize these sleazy tactics.  Perhaps the path to peace requires the vulnerability needed to acknowledge this social engineering, relying instead on our freedom to formulate our own opinions without subscribing to a phony gospel.